1. WHAT PERSONAL INFORMATION WE COLLECT, WHY WE COLLECT IT, AND HOW IT IS USED
1.1. We Process the Following Personal Information:
- Information provided through the Services. We collect personal information that you voluntarily provide when you register to the Services and create an account, such as your full name, email address, password, domain of activity and jurisdiction, phone number as well as any other information that you decide to provide us. We also collect the contact and billing information of our customers. If you consent to receiving newsletters, marketing and promotional information from us, we will also process your email address for the purpose of sending such information.
- Information provided through the Website. When you use the Website, we collect and process full name, email address, title, company name, Industry, phone number, LinkedIn profile URL, curriculum vitae (CV), when you interact with the Website, for example, when you fill in your contact details on the “Contact Us” form on the Website, when you send us a request for a demo or when you submit a career application.
- Information automatically collected. We automatically collect certain information through your use of Sedric's Services and Website, such as cookie, pixels, tracking technologies, traffic data that your online activities generate and similar identifiers (“Technologies”), your Internet protocol (IP) address, and other device identifiers that are automatically assigned to your device, browser type and language, geo-location information, hardware type, operating system, internet service provider, session durations and viewed pages and other information about actions taken through the use of the Services and Website
- Information from Other Sources. Sedric also obtain information about you from other sources, including publicly - or commercially- available information, and through third-party data platforms, partners and service providers.
- Information you provide to us in person. For example, when you visit one of our exhibition booths or attend one of our events and you provide us with your contact details. We will use this information to answer your enquiries or provide additional information to you.
- Information we collect from online interactions. For example, if you attend a webinar, contact us via social media or otherwise interact with our business, including as a representative of a current / prospective customer, supplier or partner, we track and make a record of those interactions, which may contain your contact details, such as full name, email address, messages and any other information that you decide to provide us with.
1.2. We process information for the following purposes:
- To provide you with the Services. We will use the information, including, without limitation, for the following purposes: (i) allow you to create an account; (ii) to provide you the Services and to process your requests; (iii) communicate with you about your use of the Services and for support purposes; (iv) fulfill any instruction and/or request made by you in the context of the Services; (v) send you push notifications and/or emails and notifications regarding your account or certain features of the Services, including, updates pertaining to your subscription, and related to the services we provide you with; (vi) to personalize your experience with our Services; (vii)to generally administer and improve the Services.
- To allow you to make use of our Website. We will use your information to allow you to make use of our Website, including, (i) if you request a demo, we will use your Personal Data to process and answer your request for a demo; (ii) to answer your questions and to allow you to communicate with us (e.g., by fill in your contact details on the “Contact Us” form on the Website); (iii) to analyze your use of our Website and to improve our Website; and (iv) to customize your experience.
- For Administrative Purposes. Sedric use your information (i) to respond to your questions, comments, and other requests for customer support, or information, including information about potential or future services; (ii) to provide you with the Sedric Services; (iii) for internal quality control purposes; (iv) to establish a business relationship; (v) to generally administer the Sedric Services; and (vi) To protect the rights of our employees, users, suppliers, business partners, and our own rights;
- To Market our Website and Services. Sedric use information to market the Sedric Services. Such use includes (i) notifying you about offers and services that may be of interest to you; (ii) tailoring content, advertisements, and offers for you, including, targeting and retargeting practices; (iii) conducting market research; (iv) developing and marketing new products and services, and to measure interest in Sedric's services; (v) other purposes disclosed at the time you provide information; (vi) as you otherwise consent;
- Security purposes. Some of the above mentioned information will be used for detecting, taking steps to prevent and prosecuting fraud, misappropriation, infringements, identity theft, cyber-attacks or other illegal activity; to identify and repair errors; to conduct audits; and for security purposes. Information may also be used to comply with applicable laws, with investigations performed by the relevant authorities, law enforcement purposes, and/or to exercise or defend legal claims.
- De-identified and Aggregated Information Use. In certain cases, we may or will anonymize or de-identify your Information and further use it for internal and external purposes, including, without limitation, to analyze and improve Sedric services (including through the use of artificial intelligence), to drive insights, statistics, trends and predictions for our internal use and for research purposes and we may share it with third parties for example for the purpose of conducting general business analysis. We will use this anonymous or de-identified information and/or disclose it to third parties without restrictions (for example, in order to improve our services and enhance your experience with them and/or to develop new product features and improve existing offerings). This information does not contain any personal information and may be used to develop and enhance the Site and Services.
- Cookies and Similar Technologies. We, as well as third parties that provide content, advertising, or other functionality on the Sedric Website and Services, use Technologies such as cookies, beacons, and tags to analyze trends, administer the website, and track users’ movements around the Website or the Services and to automatically collect information through the Website and Services. We use Technologies that are essentially small data files placed on your device that allow us to record certain pieces of information whenever you visit or interact with the Website and Services. These are all sent to your device by the web server when you browse online. Your device removes session cookies when you close your browser session. Persistent cookies last for longer periods. You can view the expiry date of each cookie, through your browser settings. We use both types for storing users’ settings (e.g. language preference), for authentication and for improving the user experience on our Website. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our Website or Services, but your ability to use some features or areas of our Website may be limited. If you would like to opt out of the cookies and similar technologies we employ on the Website and Services, you may do so by blocking, deleting, or disabling them as your browser or device permits or by changing your setting and preferences here . We may collaborate with Google or other third parties that serve ads based on a user's prior visits to our Website or other websites. You may opt out of personalized advertising by visiting Ads Settings. Alternatively, you can opt out of some third-parties’ use of cookies for interest-based advertising by visiting aboutads.info.
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.
If we need to use your personal data for an unrelated purpose, we will notify you and allow you to reject to such new use.
1.3. The lawful bases we rely on for processing personal information are (if and when applicable):
- The data subject has given consent to the processing of his or her personal data;
- Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract;
- processing is necessary for compliance with a legal obligation to which the controller is subject; and/or
- Processing is necessary for the purposes of the legitimate interest.
2. HOW WE PROTECT AND RETAIN YOUR PERSONAL INFORMATION
- Security. We have implemented and maintain reasonable technical, organizational and security measures designed to protect your information. Such measures include limiting access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality. However, please note that no method of transmission over the internet, or method of electronic storage, is 100% secure. As a result, although we strive to protect your personal data, we cannot guarantee that the information will not be compromised as a result of unauthorized penetration to our servers and that that such information will be immune from any wrongdoings, malfunctions, unlawful interceptions or access, or other kinds of abuse and misuse. As the security of information depends in part on the security of the computer, device or network you use to communicate with us and the security you use to protect your user IDs and passwords, please make sure to take appropriate measures to protect this information.
- Retention of your information. Your information will be stored until we delete our records, and we proactively delete it, or if you send a valid deletion request. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. Please note that in some circumstances we store your information for longer periods of time, for example (i) where we are required to do so in accordance with legal, regulatory, tax or accounting requirements, or (ii) for us to have an accurate record of your dealings with us in the event of any complaints or challenges, and/or (iii) if we reasonably believe there is a prospect of litigation relating to your information or dealings. In some circumstances we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
3. HOW WE SHARE YOUR PERSONAL INFORMATION
We do not sell, rent, lease or otherwise provide personal data to third parties except that we share your information as follows:
- The information Sedric gathers is shared with our partners and other third parties.
- We also share information with our affiliated companies about you.
- We use third party service providers to process your information for the purposes outlined above, including, without limitation: some text
- With cloud service providers for hosting purposes;
- With websites and web content creation platforms in order to help us manage our Website;
- With email providers, marketing, CRM, other similar tool providers;
- With analytic companies, in order to help us understand and analyze information we collect in accordance with this policy; and
- To the extent necessary, with regulators, courts, banks or competent authorities, to comply with applicable laws, regulations and rules (including, without limitation, federal, state or local laws), and requests of law enforcement, regulatory and other governmental agencies or if required to do so by court order, as well as for internal compliance procedures and to protect the safety, security, and integrity of Sedric, our Services, customers, employees, property, and the public or to prevent violations of our rights or the rights of third parties.
- If, in the future, we sell or transfer, or we consider selling or transferring, some or all of our business, shares or assets to a third party, we will disclose your information to such third party (whether actual or potential) in connection with the foregoing events (including, without limitation, our current or potential investors). In the event that we are acquired by, or merged with, a third party entity, or in the event of bankruptcy or a comparable event, we reserve the right to transfer, disclose or assign your information in connection with the foregoing events.
- Where you have otherwise provided your consent to us for sharing or transferring your information.
4. YOUR PRIVACY RIGHTS
- The following rights (which may be subject to certain exemptions or derogations) shall apply to certain individuals (some of which only apply to individuals protected by specific laws):
- You have the right to withdraw consent to the processing, where consent is the basis of processing.
- You have the right to access the personal information that we hold and request further details about how we process it, under certain conditions.
- You have the right to demand rectification of inaccurate personal information about you. We will promptly correct any information found to be incorrect.
- You have the right to object to unlawful data processing under certain conditions.
- You have the right to the erasure of past data about you (your “right to be forgotten”) under certain conditions.
- You have the right to demand that we restrict the processing of your personal information, under certain conditions, if you believe we have exceeded the legitimate basis for processing, the processing is no longer necessary, or if you believe your personal information is inaccurate.
- You have the right to data portability of personal information concerning you that you provided us in a structured, commonly used, and machine-readable format, subject to certain conditions.
- The personal information we collect is not used for automated decision-making and profiling, except for automated processes in the context of marketing. As stated above, you can opt out of direct marketing by Sedric by contacting Sedric directly or by following the instructions through the unsubscribe options in our email messages.
- You can exercise your rights by contacting us at help@sedric.ai . You may use an authorized agent to submit a request on your behalf if you provide the authorized agent written permission signed by you. To protect your privacy, we may take steps to verify your identity before fulfilling your request. Subject to legal and other permissible considerations, we will make every reasonable effort to honor your request promptly in accordance with applicable law or inform you if we require further information in order to fulfil your request. When processing your request, we may ask you for additional information to confirm or verify your identity and for security purposes, before processing and/or honoring your request. We reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive. In the event that your request would adversely affect the rights and freedoms of others (for example, would impact the duty of confidentiality we owe to others) or if we are legally entitled to deal with your request in a different way than initial requested, we will address your request to the maximum extent possible, all in accordance with applicable law.
- Deleting your account: Should you ever decide to delete your account, you may do so by emailing help@sedric.ai . If you terminate your account, any association between your account and personal data we store will no longer be accessible through your account. However, given the nature of sharing on certain services, any public activity on your account prior to deletion will remain stored on our servers and will remain accessible to the public.
- Marketing emails – opt-out: if you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails, and we will process your request within a reasonable time after receipt.
- We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
5. INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION
- We store the Personal Data with the following storing companies: AWS, GCP (North Virginia, USA)
- In order to run our business and provide our Website and Services to you, we transfer Personal Data to certain countries around the world, including to our affiliates and service providers, many of whom are located outside of your jurisdiction. Therefore, your Personal Data may be processed in countries with privacy laws that are different from privacy laws in your country. Whenever we make such transfers, we will use commercially reasonable efforts to implement an appropriate level of protection to your Personal Data by implementing at least one of the following safeguards:
- making sure the destination country has been deemed to provide an adequate level of protection for Personal Data; and/or
- by executing implement data onward transfer instruments such as data processing and protection agreements.
- Transfer mechanisms: When Sedric engages transfers of personal information, it relies on Adequacy Decisions adopted by the European Commission based on Article 45 of the GDPR (for example, when we access your information from Israel), Standard Contractual Clauses laid down by the European Commission, or any other approved transfer mechanism. We continually monitors the circumstances surrounding such transfers to ensure that these maintain, in practice, a level of protection that is essentially equivalent to the level of protection guaranteed by the GDPR.
6. USE BY CHILDREN.
We do not offer our products or services for use by children and, therefore, we do not knowingly collect information from, and/or about children under the age of 18. If you are under the age of 18, do not provide any information to us without the involvement of a parent or a guardian. In the event that we become aware that you provide information in violation of applicable privacy laws, we reserve the right to delete it. If you believe that we might have any such information, please contact us at help@sedric.ai.
7. INTERACTION WITH THIRD PARTY PRODUCTS.
The Website may include links to third-party websites, plug-ins and applications and we enable you to interact with third party websites, mobile software applications and products or services that are not owned, or controlled, by us (each, a “Third Party Service”). We are not responsible for the privacy practices or the content of such Third Party Services. The use of information received from Google Workspace APIs will adhere to the Google User Data Policy, including Google’s Limited Use requirements. Any Google Workspace APIs that we may use are not used to develop, improve, or train generalized/non-personalized AI or ML models. Please be aware that Third Party Services can collect information from you. Accordingly, we encourage you to read the terms and conditions and privacy policies of each Third Party Service.
8. ANALYTIC TOOLS
- Google Analytics. The Website uses a tool called “Google Analytics” to collect information about use of the Website. Google Analytics collects information such as how often users visit this Website, what pages they visit when they do so, and what other websites they used prior to coming to this Website. We use the information we get from Google Analytics to maintain and improve the Website and our products. We do not combine the information collected through the use of Google Analytics with information we collect. Google’s ability to use and share information collected by Google Analytics about your visits to this Website is restricted by the Google Analytics Terms of Service, available at https://marketingplatform.google.com/about/analytics/terms/us/, and the Google Privacy Policy, available at http://www.google.com/policies/privacy/. You may learn more about how Google collects and processes data specifically in connection with Google Analytics at http://www.google.com/policies/privacy/partners/. You may prevent your data from being used by Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout/.
- HubSpot. HubSpot Analytics is a web analytics service offered by HubSpot, Inc. HubSpot utilizes cookie and usage data collected to track and examine the use of the Website, analyze demographic information, and to prepare reports on user activities and share them with other HubSpot services. HubSpot may use the data collected to contextualize and personalize the ads of its own advertising network, or more information on the privacy practices of HubSpot, please visit the HubSpot Privacy Policy web page: https://legal.hubspot.com/privacy-policy.
- We reserve the right to remove or add new analytic tools, cookies, pixels and other tracking technologies.
9. SPECIFIC PROVISIONS APPLICABLE UNDER CALIFORNIA PRIVACY LAW
Our California Do Not Track Notice. Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers, but we may allow third parties, such as companies that provide us with analytics tools, to collect personally identifiable information about an individual consumer’s online activities over time and across different websites when a consumer uses the Services.
10. CONTACT US.
If you have any questions, concerns or complaints regarding our compliance with this notice and the data protection laws, or if you wish to exercise your rights, we encourage you to first contact us at help@sedric.ai.